Hailey Baldwin Bieber is, without a doubt, a gushing fountain on everything stylish and trendy. Bieber constantly juggles between different styles and has managed to position herself as a trendy chameleon who is always ready to pounce on the next powerful look. Hailey is such a powerful it-girl that to this day, we haven’t been able to get her New Year’s post alongside husband Justin Bieber out of our minds. The breathtaking black Saint Lauren that starred in the post and the general coolness in it – this photo left its mark on us. Now that enough time has passed, it’s worth dwelling on another small detail in this picture – a delicate gold pendant.

As it turns out, Bieber is not the only one who has fallen in love with the small brand from which the pendant comes, and interest in it is gaining momentum. The celeb-liked jewelry brand is named Pattaraphan and was founded about three years ago. Since then, it has managed to find its way into the coveted circle of trendsetters, which includes names like Bella Hadid, Kendall Jenner, Gigi Hadid, and of course – Haley. The brand was founded by Thai designer Nok Salirathavibhaga. The name of the brand is the designer’s birth first name, Pattaraphan, which was given to her by her grandmother at birth, and means in Thai “beautiful skin.”

After graduating from Pratt University with a degree in jewelry design, and a long internship in other brands, Salirathavibhaga returned to Bangkok and decided to open her own independent brand. The vision was clear – contemporary jewelry with intermediate pricing, inspired by roots combined with a love of modern design. In an interview with the British Vogue, she said that she identified a demand for quality jewelry that is not too expensive. “People weren’t – and still sometimes aren’t – familiar with high-quality jewelry that is accessible, edgy, and contemporary. It was either expensive traditional jewelry or mass-produced fashion jewelry,” she testified in the interview.

In the spirit of the times, Nok does not give up on a sustainable agenda either, and all its production is done locally. “My jewelry is produced in small batches using beautiful craftsmanship, by local artisans who have been in the industry for decades. To be able to continue this legacy in my designs is something that I’m really proud of,” she said. The small brand makes international deliveries, but at this point, payment is only possible with PayPal and there is no possibility of returns or refunds. We are very excited to see where this brand is going. What do you think of it? Will you make a purchase?