Haute couture has some very specific elements. It is made by hand from start to finish, and the highest quality fabrics which aren’t available normally are used to make it. Its sewing is done keeping in mind the details of it and is done with great precision and attention. Every piece is made to cater to a single client and is made in accordance with what the client expects in terms of style. If an individual decides to order a piece, they must first book an appointment with the design house.
It usually targets a niche market, as it only has high-end customers. The main reason is that the pieces are very expensive and only affordable for a specific group of people. It is technically the highest amount of money you can pay in the fashion industry, and hence targets only the people who can afford it. The high price is justified as all the work is done by hand, and each and everything used in the production is of high quality. The fabrics used are luxurious. They require a lot more time as well as skill, and hence, the higher prices. Their exquisite designs and quality complement their higher prices.
Haute couture houses present their collections twice a year, the summer collection is presented in January while the winter collection is presented in July. The collections are presented around six months in advance. The shows in which they are presented are very exclusive. The number of people who buy from them is also very limited, according to one study, Chanel has only 150 regular clients. There are very few officially registered Haute Couture designers and getting the official registration is not easy. The list includes Chanel, Maurizio Galante, Atelier Gustavolins, Bouchra Jarrar, Givenchy, Frank Sorbier and Christian Dior.