Simone Rocha Collaborates With H&M For A New Collection
January 14, 2021
Penelope Trent

Known for her dreamy, opulent collections, Simone Rocha has been marked as one of the most promising and exciting names in the fashion industry. The Irish designer recently celebrated the 10th anniversary of her London Fashion Week debut last September. And, now, Rocha is commemorating a decade in the fashion industry with another milestone – a collaboration with the major global retailer, H&M. Rocha joins Giambattista Valli, Erdem, Moschino, Balmain, Isabel Marant, and many, many others in working with the Swedish retailer on a limited-edition collection that, historically, sells out within hours.

Getty Images/ WireImage/ Mike Marsland

Many details are still unknown, but the lineup is said to be the reworkings of Rocha’s signatures throughout the decade. This includes cloqué dresses with puff sleeves, broderie anglaise tiered skirts, duchess satin capes with large bows, and oversized embroidered coats. Her accessories, too, follow the same fanciful approach: jewel-encrusted headbands, giant chandelier earrings, pearl-tipped brogues, and neoprene bags. This collection also marks the first time Rocha has designed menswear and childrenswear. In a statement, Rocha said: “When H&M came to talk, I said, if I’m going to do it, I want to do it for everybody, not only women but men and children – and to make sure they get the quality.” Moreover, it is also the first time Rocha will dip her finger into beauty, as there’s going to be a “pink stain pot” for dabbing on cheeks and lips as well.

Rocha went on to say that the Simone Rocha x H&M collection will be: “a celebration of the signatures of my brand, and the influences that have shaped me… As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garçons – it’s such an amazing list of alumni to be a part of. “Simone Rocha has been on the H&M wish-list for some time. This collaboration offers a new audience the chance to own a very special piece of design history,” H&M’s Ann-Sofie Johansson said. “All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications to pushing silhouettes, shapes, and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research.” The collection will be available for purchase online and in stores on March 11. We can’t wait!

You may also like