Taylor Swift Ventures Into Fashion

August 29, 2019

Penelope Trent

Taylor Swift is extending her long list of titles, stepping into the fashion game. Swift released her highly anticipated album, Lover, on Friday, August 23. As part of the release, Swift teamed up with British designer, Stella McCartney, to create a collection of ready-to-wear and accessories inspired by the album.

In an interview with Vogue, Swift revealed that the partnership came about after McCartney and Swift met at one of Swift’s concerts in London. Swift said: “When I started spending more time in London, Stella and I would go on walks, have cocktails, and talk about life. So when it came time to write this album, I name-checked her in one of my songs, and when I played her the album, I said, ‘Should we do something?’”

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#StellaxTaylorSwift is coming soon ???? It’s been SO much fun to work/dream up cute stuff with my friend @stellamccartney to create a line inspired by my new album Lover. Can’t wait to show you what we’ve been working on and tell you more about the pop up shop at the @YouTube Live event this Thursday at 5p ET! Sign up to receive more info at TaylorSwift.com and StellaMcCartney.com
A post shared by Taylor Swift (@taylorswift) on Aug 20, 2019 at 11:56am PDT

McCartney also jumped at the opportunity to collaborate with Swift, telling Vogue: “I couldn’t believe that my name is in a Taylor Swift song (what?!?) and after Taylor played me the entire album it gave me such incredible inspiration for the collaboration and it really revolved around the music. When Taylor asked me, or even thought to come and do this with me, what I love is how we really complement each other in what we generate creatively together.”

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It’s here! The #StellaxTaylorSwift limited-edition sustainable capsule is now available for pre-order on StellaMcCartney.com! Love ‘Lover’⁣ Snap it up at Stella! ✨⁣ ⁣ #StellaMcCartney #TaylorSwift
A post shared by Stella McCartney (@stellamccartney) on Aug 22, 2019 at 2:51pm PDT

Swift posted the entire look book for the collaboration on her site last Tuesday, revealing the collection of rainbow and tie-dye band t-shirts, sweaters, hats, and bags. The collection featured lyrics from the Lover album, or even a photo of Swift’s cat, Benjamin Button. The collection matches Swift’s aesthetics during this era, which was pastel-hued and filled with whimsy. It also continues McCartney’s commitment to sustainability, as all the pieces were created with eco-friendly materials.

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The full #stellaxtaylorswift line has been restocked until 11:59p ET TONIGHT! Shop now at TSmerch.com ????
A post shared by Taylor Nation (@taylornation) on Aug 29, 2019 at 7:46am PDT

The line was available at The Lover Experience Taylor Swift Pop Up Shop in New York City from Aug. 23 to 25 and in Swist’s site.

I must admit that I loved the collection. I think it manages to capture perfectly the vibe of the Lover. I think Swift and McCartney did a remarkable job. I cannot wait to see Swift extend her experience in fashion!