Trend Alert: The Hottest Sneakers of The Moment
May 21, 2020
Penelope Trent

They are grey, basic, non-thrilling, and your dad probably has a pair of these in his closet. And now, these sneakers can be seen on the legs of every fashionista. Many knowledgable sources and sites in the fashion industry already crown them as the official successors of Adidas’ Stan Smith, and it’s time they’ll receive the proper acknowledgment. So, without further ado, here is everything you need to know about the latest trend to rise during the quarantine.


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Millions around the world are still quarantined in their houses due to the COVID-19 pandemic. Well, this time in quarantine gave birth to several trends that we have to admit we didn’t see coming. And at the top of the list, somewhere between the white socks and the undershirts, are the dad sneakers. Considering the fact that no one has left their house in the last couple of months, the rise of these sneakers is quite surprising. And even more surprising is the specific model of the sneakers that you can spot in any average It-Girl account at the moment – New Balance 990, preferably in classic gray. The sneaker has become so prominent in the fashion field, that some fashion sites have already labeled it “The next Stan Smith.”


Kaia Gerber wearing the new hottest trend of the moment - the New Balance 990.

Getty Images/ Entertainment/ Arnold Jerocki


The sneakers’ oh so neutral style falls somewhere between the “ugly” and “boring” fashion trends. The origin of this trend – which now seems to be an integral part of the uniform at the Instagram academy to the beginning fashionista – can be traced back to a look assembled by super-influencer Pernille Teisbaek to the Copenhagen Fashion Week about six months ago, or simply to the person most recognized with the model, the renowned fashionable pioneer, Steve Jobs.


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Be that as it may, this trend seems to be sort of an anti-trend that fits perfectly to the current climate – a grayish normcore fashion, which deliberately avoids gloriousness, uniqueness, and extravagance. It is exactly for that reason that we would recommend matching the New Balance 990 with more exaggerated outfits to balance the hot and boring snickers of the moment. So, what do you think about this new hot trend? Do you already own a pair?


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